The Gist: American Apparel is a Los Angeles institution. It originated in LA, it rules a few LA fashion scenes, and it definitely is as omnipotent as Starbucks is in Seattle. Because American Apparel is based in Los Angeles, we are blessed to have the company’s factory downtown in the garment district, which has the attached American Apparel Factory Store, a haven for those cheaply made clothes you love discounted to about 30% cheaper than retail price!
Pros: The store is fairly large and everything is discounted. You can rummage through some $5 bins, if you like, which usually contains some experiments gone wrong (sometimes right). The Factory Store also has many items that have not hit stores for dirt, dirt-cheap. If you scope certain price tags, you can find items that have highlighter marks, which denote an extra discount. The store also has a generous sized California Select vintage section. Definitely worth a peek.
Cons: It’s downtown and a hassle to get to. Things really aren’t that much cheaper and there are no returns. You are also quite likely to spend more than you intended to spend when coming because everything is so. damn. cheap. The company has also taken a turn for the ridiculous, which makes finding the clothes you actually want (or need) hard. We also advise that you try everything on: the sizings are all fucked up in this store.
Verdict: WORTH IT. Admit it: you like American Apparel, but not the price. This cuts out all guilt. You can also put together 2 - 5 days worth of outfits with clothes from this store by only spending $120! That’s pretty great. It’s also a good place to go if you want to rub in your Williamsburg friends that LA is still more awesome than New York. Take that, Brookyln!
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